Om oss

A team on a mission to transform bakery industry to AI-Enabled bakery with Pro Tools which gives you a super power to select all products in one go!

Based in the heart of Oslo

MyFoodOffice is part of StartupLab, Norway’s leading tech incubator, located at Oslo Science Park. With a similar distance to the sea, the city center and the beautiful Marka green area, it is truly the ideal place to work, or to come for a meeting.

Launched in 2018

By working closely with the whole value chain and by solving real challenges, we established a strong presence in the Norwegian bakery industry within a short time of launching our solution.

We want a world with a diverse selection of fantastic food, created by food producers of all sizes. We support that by building accessible tools that make food producers more innovative, compliant, and profitable.

In Italy since 2022

In 2022, we entered the Italian market and are delighted to see a huge interest in the digitalisation of a very traditional industry in a country like Italy, with such a long and traditional history in the bakery and confectionery industry.

We are glad to contribute to the development of the Italian “Arte Bianca” in terms of profitability, innovation and efficiency.

Meet the team

Martin Lang 
CEO

Martin has been involved his whole life in a family-run bakery. As a graduate from leading business schools in Norway and Britain, he quickly advanced as a consultant at PwC, helping global companies tackle complex business and operational challenges.

​Martin enjoys a good night out with friends as much as he likes hiking in the wilderness. When he has time, he loves cooking and on rare occasions, he brings out his tuba to play a tune or two.​


Vadim Sokolov 
CTO

There is no longer any puzzle Vadim would not be able to solve before you have read this sentence through, having a decade of experience from working on some of the most challenging projects you could think of.

​Humble as any footman from the British aristocracy, this guy knows more of life than what you can guess. Having tasted more than 1,000 different brews, Vadim is a walking library. Join him for a night out and you might get lucky and learn one thing and another about beers from this tech star.


Heidi Haugli 
Sales Executive Italy

Norwegian from Oslo, but her journey has been deeply influenced by many years in Italy. Experience at Innovation Norway in Milan and Mercuri Urval Italy allowed her to deeply engage with Italian culture and business dynamics. She strengthened ties between Norwegian and Italian companies, fostering lasting connections. Additionally, she founded and led Fiordilana.it, a highly successful e-commerce venture.

Heidi’s passion for sports and outdoor activities is only matched by her love for exquisite Italian cuisine and wine. Living in Italy, she embraces the vibrant culture while embodying the spirit of a Viking shield maiden amidst its beauty and richness.

We are hiring!
Join the company that helps put fantastic food on people’s plates.